—President Obama in North Carolina today on why Congress has to act to prevent interest rates on student loans from doubling (via barackobama)
“check this out all right, I’m the President of the United States.”
Rules of the Road:
Always plan for unintended product use.
Take for example the lowly clothes iron:
While most of America’s irons are content to spend their existence in the back of a closet (in most areas fear of wrinkles went out with vinyl records) when used by segments of society who don’t have easy access to “traditional amenities” (ie backpackers, college students) many of these electronics are leading double lives and getting into all sorts of crazy antics…
Lives that brands can’t even imagine most of the time.
as a beautician
By being forced to be creative with what they have at their disposal, consumers are stumbling upon product innovations that would never cross a brand manager’s mind.
Sadly, because many of these user groups fall outside the “target” (in this case Moms) many of these product shifts will go unnoticed. It is becoming the case that they very consumers who are being over looked by companies are the ones who might inadvertently hold the key for their future growth.
As planners, it is our responsibility to sometimes look outside of the margins of our original target- to consider the opinons of all users- not just the ones that read the instruction manual.
This is what a bit of makeup (and liquid courage) can lead to: Kenny G on a rooftop
I want to find the man who wrote this and shake his hand:
"Never mind all that, there must be a way to engage with, by now, billions of web users who love engaging and participating, this is what they’ve been waiting for, and if you make the experience engaging enough they’ll forget you’re boring and love you and go out and buy your product instead of your slightly less participatory competition. And there are so many ways to engage - perhaps by being a game, or becoming a character bit part in a crazy brand story. So now there are billions of boring brands and products that want us to spend time in a transmedia storytelling world, or collect points/badges/special currency, or follow a live stream of updates from them, or make art out of cat litter and share it on Flickr. "-
Again, another great thing that results from a bunch of innovations—- that does not actually have any “commercial” value.
Therefore it can’t be considered an innovation? this confuses me.